A Ning site, West Midlands Amb:IT:ion Digital Opportunities Network, for…

“West Midlands arts organisations who proactively consider digital development as key to artistic, operational and business sustainability.”

Yorkshire and the North East also have near-identical Ning website for their Amb:IT:ion schemes.

Two Arts Council reports have just been published on the website, as part of the project…

1) “content snapshot assessing the current online presence of the Arts Council’s regularly-funded portfolio”.

2) “examining current public attitudes to and experience of arts content online.”

The latter surveyed 132 people, and found that…

“Creating and participating in the arts digitally is considered a very niche activity by all segments, appealing only to the most ardent ‘leading edge’ enthusiasts. There is little expressed desire for these kinds of opportunities among participants, suggesting that the much discussed ‘co-creating’ and ‘remixing’ generation is still only a small minority.”

[people] “find the extent and variety of art that is available in the digital space overwhelming and intimidating. […] only those who are currently engaged with the arts are likely to explore [future digital] opportunities.”