An interesting estimate of the quantifiable economic worth of one, somewhat highbrow, London gallery exhibition…

” [ the AHRC estimated ] the economic benefits of an exhibition at London’s Victoria and Albert Museum, funded in part by an AHRC research grant of £850,000. The event, “At Home in Renaissance Italy”, was held in 2006. It was estimated to be worth £2.85 million to London’s economy and an additional £1.33 million to the UK as a whole. The figure was calculated based on what those who saw the exhibition spent when they came to London (excluding ticket sales).”

Although that seems to me to be obviously open to doubt. I’d hazard a guess that maybe 95% of those visitors were not visiting London purely to see that exhibition, and that it was one of perhaps ten major events / museums they visited while in London. And that, while tickets for this show might have had to be booked well in advance, around half of those events were chosen after they arrived in the capital?