Those hoping to get some of the 4 innovation funding to create interactive products, ones that target the potentially very lucrative tween market, might want to go to the BBC and AHRC-sponsored conference Children in Virtual Worlds (22nd May 2008, University of Westminster, London)…

“BBC Children’s and the University of Westminster invite you to the first conference in the UK to draw together producers and researchers working on virtual worlds and immersive gaming environments for children aged 7-11 online.”

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Update: I just looked again, and it seems to have sold out already. But”¦ “Presentations, notes and papers will be available online after the event”, and hopefully with some of that BBC muscle producing some good video content.