The new DEMOS report, So, What Do You Do? : a new question for policy in the creative age, is now available online as a free PDF.

“Our current approach to publicly supporting the creative industries or — to be more precise — creative practice isn’t working.” … “A way of organising that is impossible to completely understand, govern or access and that supports and learns from itself is a huge challenge to governments. As John Hartley puts it, the creative industries “˜are like perturbations on the surface of the landscape that cannot be discerned by the apparently obvious method of walking over them and having a look’.” … [government] “finds itself second guessing the needs of a densely networked sector, working in unique ways, feeding on new knowledge and information whose existence is predicated on reinvention.” … “We do not yet have a compelling story for creativity or creative industries in which the people working in them will recognise the part they play. This report has been a partial attempt to tell it.”

It’s a useful antidote to the recent DCMS/Work Foundation report on the creative industries. Although, I immediately spotted some uncritical recycling of very dodgy DCMS figures…

“In the UK, KPMG predicts 46% employment growth and 136% output growth in the Creative Industries between 1995 and 2015″³.

The original Tessa Jowell claim, in her March 06 speech, was footnoted in the speech to a “Creative London presentation to DCMS Strategy Seminar.”, and I pointed out then how dodgy both the claim and the source seemed.