Selling online:
A thought occured to me about e-commerce for arts & crafts. Usually a site’s divided up by artist, or by type or work, or by genre. But why not categorise the paintings / crafts / photographs by emotion? The emotion that the buyer wants either for his/her living room, or to evoke in the recipient of his/her gift.

Ah, but… categorise this:

(large version, 70kb)