New website for the Birmingham Mail newspaper. In design terms it’s quite pleasing. Nice clean layout, although I run AdBlockPlus so my first glimpse of it was without adverts. An eight second load-time for the front page, for me. Photos not too ‘shouty’ or ‘grim’, but I still blocked all news story images on it forever with AdBlockPlus. No immediate annoying pop-up or ‘sign up to our mailing-list’ blocking overlay. I see their “What’s On” menu has no ‘Arts and Culture’ category, nor any sort of ‘Quirky’ category, which seems a pity and assumes their reader demographic is not catered for in either regard. But if one went digging one could probably dig up a dozen items a week that would appeal to the readers. The Commercial Sales navigation bar is nicely split from the News navigation. There are individual RSS feeds for Business, Politics, and Midlands, although the latter two are heavily dominated by crime ‘n grime. There’s no filter for: “I have no interest in local crime or sports news, never show me such stories”.

After my AdBlocker and clutter-trimmer has done its work…

adb