A new open ebook, based on detailed grassroots research, “Social Media in an English Village”

“Daniel Miller spent 18 months undertaking an ethnographic study with the residents of an English village [less than one hour from Central London by train, so perhaps not that typical…], tracking their use of the different social media platforms. […] the key to understanding how people in an English village use social media is to appreciate just how ‘English’ their usage has become. He introduces the ‘Goldilocks Strategy’: how villagers use social media to calibrate precise levels of interaction ensuring that each relationship is neither too cold nor too hot, but ‘just right’.”