Business Week profiles Established & Sons, highly successful British designers of high-end furniture…

“The industry isn’t looking to speed up, but they’re really missing a trick,” Willis says bluntly. “It’s pretty basic: If you launch something, people should be able to get hold of it as soon as possible. And you shouldn’t have to spend marketing money relaunching the same product two or three times. Yet that’s what happens: It’s utterly bizarre.”