Basket case Brummies

“A strange [online] retail breed, the ‘basket case’ comes to a site and fills their shopping basket but never completes their purchase. They only represent 2.46 per cent of users, but generate no revenue for the retailer. They tend to use Google’s Chrome browser, which has a younger user base that’s happy to shop around, perhaps explaining their bizarre on-site behaviour. These users come from the Midlands and North West, particularly from Birmingham, being 50 per cent more likely than average to come from that area.”