State of Play is a new report from Ticketmaster, which has crunched its UK Big Data to inform…
“the first major investigation into the theatre sector by the world’s largest ticketing company” … “mixes information from its own ticket transaction data with survey responses from a representative sample of the UK population, as well as a selection of theatregoers from abroad.”
Lots of interesting findings and statistics. They also worry that British theatre is going the way of cinema — with increasingly slobby, annoying, and distracted audiences.