Selfstarter. Open source code for building your own crowd-funding service. But with Kickstarter and IndieGoGo pulling in the crowds, would anyone use yet another clone, no matter how shiny you make it look? I guess it’s the same problem that many shiny new buildings such as schools have. How to get the best people, which attracts the best people. A new building’s special architectural photography look lovely on the glossy PR shots. But if you fill that building with the same lacklustre workers, constantly ground down with union obduracy and management bureaucracy, then the building as a people-environment system seems unlikely to perform much better at its central tasks than the old one did.