A detailed article on an emerging niche in which bookish bloggers and academic publishers might snuggle up in happy symbiosis. Which doesn’t mean Amazon affliliate links (you’ll notice I took mine off the D’log front page today), but instead treating bloggers like they were newspaper book pages — sending a free book or DVD and hoping for an intelligent mini-review and a link. But there are cultural barriers to overcome…

“…there is still a tendency to think of bloggers, podcasters, etc. as some distinct group that operates apart from the worlds of academia, publishing, or offline culture. To treat them, in effect, as ham-radio operators — people who possess a certain technical knowhow, and who talk mainly to each other. The reality is very different. The relationship between online communities and other kinds of social or professional networks is a complicated topic. Scholarly careers will be made exploring this matter.”