An interesting new survey of schoolkids aged 14-15, asking which careers they think they might find interesting. “Media” came top of their list, “creative industries and the arts” came second. Charities, transport, government jobs, environment, and energy all scrape pitifully along the bottom of the rankings. Teenagers are also choosing what they perceive as the ‘easy’ options for their exams. As with all such surveys, one would want to know exactly how it was carried out. After ‘the careers assembly’ in the school hall? In the street on a Saturday? By filling in forms sent to schools? Was there a good demographic and geographic spread in the respondents?