“Copy? Right, er…”:
I’ve noticed a significant number of visual arts students with a sudden desire to step sideways into copywriting. They’ve apparently been told: there’s a national shortage of copywriters; anyone can ‘get in’; all you need is a portfolio ‘book’; your qualifications & C.V. are not really important, you just phone around and chat to swish young agency people at events. Such siren calls must be very seductive. Some claims are broadly true, but the key claim of a dire shortage seems to come from dodgy diploma-mills selling, er… mail-order copywriting courses. When it comes to the first rung of the ladder, I’d say it’s still a buyer’s market. Unless, of course, you’re really good at writing truly hilarious blurbs for greetings cards.