Branding irony:
How to brand Birmingham as a creative city? Tell real stories about real people & real places, via highly targetted direct-mail that leads to a great open-access web-site chock full of real-life stories? Or throw public money at trendy eye-candy on fleeting billboards? Ten4 plumps for the billboards. Four design agencies show us their ideas for, umm, the billboards. I can’t help thinking it’d be more interesting a public statement if someone were to shroud all the billboards in Birmingham, one night.