Two new books look at the influence of the 1960s and 70s counterculture on business in the USA, and back up my observation of a week ago: What the Dormouse Said: How the Sixties Counterculture Shaped the Personal Computer Industry, and A Nation of Rebels: Why Counterculture Became Consumer Culture….

“From hippies to punks, from organic farmers to ravers, rebellious subcultures are always entrepreneurial – both in their daily activities and in their overriding concern to set themselves apart in the great modern marketplace of tastes and styles. And all the debate and worry about “selling out” that has attended the growth of such groups, the authors argue, has been a way of avoiding an uncomfortable truth: that everyone involved was instinctively capitalist long before the corporate sponsors came calling.”