It only maps Love Honey sales data — but the new UK Sex Map claims to be…

“Our unique research project reveals where in the UK we spend the most on our sex lives – and what we’re spending it on. The map shows how many times the national average people in each region spend on their sex lives.”

Stoke-on-Trent is apparently hot for “Sexy Shoes & Boots”, spending 2.6 times the national average on them.

uk-sex-map

An interesting example of regional variations in tastes, which emerge in the UK in everything from preferences for certain types of broadcast comedy, to local foods.